How To Get Real Estate Agent Referrals

 

Referrals from other agents can make you a very profitable real estate agent. Two-way referrals are one of the most lucrative parts of your business. However, many real estate agents don't take advantage of this opportunity.

This article will help you develop a game plan to get referrals as an agent. This strategy is about combining the power Sedona Az Realtor and charm of the internet with old-fashioned networking.

Using the Networking Power of the Internet

You can interact with people all over the world via the internet. This is especially true for social networking sites such as Active Rain, LinkedIn and Facebook, Twitter, and many other.

However, it's difficult for many real estate agents to see how social media sites such as Active Rain or LinkedIn could benefit their business. Real estate agents work mostly with local clients so it is difficult to see how having professional connections in other cities can help.

You can network with people in your area through Facebook, Twitter, and other social media platforms like Twitter. You might search for people in your area, such as friends or followers. You might also join Facebook groups that share your interests. For example, a group of citizens from your area has formed a Facebook page to protest the construction of a big-box mall on the outskirts. You might also have a dating or photography group, or small business group in your town.

However, there are obvious issues with getting involved in groups like these. It is possible that you don't want to identify with the cause or find it difficult to relate in other ways. It is often difficult to find people interested in your service because the interests of Facebook and Twitter are so wide. Nearly all local followers will include people with other causes, entrepreneurs pushing their products, kids who are bored, and ordinary people who just want to share photos and news with their family and friends.

Nearly none of these people would like you to pitch your real estate services in every comment or post you make. It will be hard to communicate your marketing message without making more people turn off than you make them.

You really want to meet people who are interested in real estate opportunities and issues in your community. This is not something you will find on social media sites such as Facebook, Twitter, Active Rain and LinkedIn.

You can also find other agents on these websites. What good is that? They are not potential customers. They are unlikely to purchase a home in your city or town.

You might find real estate agents that are interested in exchanging referrals on these sites. This is especially true if the site's sole focus is on referrals. These agents subscribe to the belief that "If you scratch mine, I'll scratch it yours." This is a great place for you to begin your journey to building a strong, productive referral network.